АВТОРСКО ПРАВО И ДИГИТАЛНА ТРАНСФОРМАЦИЯ В МЕДИИТЕ И УНИВЕРСИТЕТСКОТО ОБРАЗОВАНИЕ
COPYRIGHT AND DIGITAL TRANSFORMATION IN THE MEDIA AND UNIVERSITY EDUCATION

Author(s): Evelina Zdravkova
Subject(s): Social Sciences, Education, Law, Constitution, Jurisprudence, Media studies, Communication studies, Higher Education , Law on Economics
Published by: Бургаски свободен университет
Keywords: Internet; intellectual property; copyright literacy; media; media content.
Summary/Abstract: The expansion of the Internet technologies in the 21st century brings intellectual property, and in particular copyright, as a key element in the digital age. The modern media is no longer just a means of mass communication, it is something much more comprehensive that merges media, computers, telecommunications, and dominates in social and cultural life. Information is just one of the many types of cultural media content. This paper presents a ULSIT’ project to raise awareness of copyright and related rights in the university environment and the opportunities that the protection and use of intellectual property rights in the media provides for the economic development.

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