МЕДИЙНАТА ИНДУСТРИЯ В КОНТЕКСТА НА МЕЖДУНАРОДНАТА ПОЛИТИКА ЗА ИНТЕЛЕКТУАЛНА СОБСТВЕНОСТ
THE MEDIA INDUSTRY IN THE CONTEXT OF INTERNATIONAL INTELLECTUAL PROPERTY POLICY

Summary/Abstract: The development of information technology creates preconditions for new connections between the media, telecommunications and information technologies. The subject of this article is the existing experience in the development of the media and their regulatory frameworks at European and world level. A review of regulations concerning freedom of expression and intellectual property in the media on the Old Continent was made in retrospect, giving special attention to the national legal framework for the media industry in Bulgaria. Some case studies are analyzed to illustrate the current state of the media industry in the world. The compulsory deposit system is presented - how it operates in European countries except for the Netherlands and Switzerland. Media legislation is in line with European legislation and the joint expertise of the Council of Europe and the European Commission. Traditional ones who follow certain professional standards adhere to ethics and codes, while in the new media, anyone can be an author, write without criteria, and create media content that is increasingly difficult to evaluate. Nowadays, as media outlets increase and media content does not increase in quality, it is more than ever necessary to have communication strategies built on the interaction of media users and media content writers, how they perceive the world and communicate with each other, have stepped up to the history and chronological development of the media and the related legislation.

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