СЪВРЕМЕННИТЕ ОТГОВОРНИ БИЗНЕС ПРАКТИКИ И КОНСУЛТАНТСКИ РЕШЕНИЯ НА СОЦИАЛНИЯ МЕДИЕН МАРКЕТИНГ
MODERN RESPONSIBLE BUSINESS PRACTICES AND CONSULTING SOLUTIONS OF SOCIETAL MEDIA MARKETING

Author(s): Vilyana Ruseva
Subject(s): Economy, Business Economy / Management, Socio-Economic Research
Published by: Бургаски свободен университет
Keywords: corporate social responsibility; societal media marketing solutions; sustainability
Summary/Abstract: This report aims to reveal the real implementation of corporate and socially engaged companies. Their sustainable business is developed with concern not only for local resources, but also for culture and traditions. Company commitments to community’s prosperity through unsolicited business practices and the use of organization's own resources are modern business social initiatives.

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