Türkiye’nin Podcast Haritası: En Çok Dinlenen Podcast Yayınları Üzerinden Bir Değerlendirme
Podcast Map of Turkey: An Evaluation of the Most Listened Podcasts

Author(s): Esra Vona Kurt
Subject(s): Media studies, Communication studies, Sociology
Published by: Özgür Yayın Dağıtım Ltd. Şti.
Keywords: Turkey; podcasts; media; internet;
Summary/Abstract: Podcasting has become a popular form of media with the widespread use of the internet and mobile devices. Due to the freedom of people to listen to podcasts anytime, anywhere and their wide range of topics, podcasting is rapidly expanding around the world. In Turkey, the number of podcast listeners has been increasing in recent years and podcasting has been developing rapidly. However, compared to other countries in the world, it has not yet reached the expected level. This situation is also reflected in academia and there is a limited number of academic research on the podcast world. This study, which aims to close this academic gap and create a basis for more comprehensive research on podcasting in Turkey, aims to analyze the current state of podcasting, the problems in this field and to make a prediction about its future potential. This study is conducted within the framework of the question of how the structure of the podcast environment in Turkey can be systematically defined and the characteristics of podcasting in Turkey are revealed by evaluating the type, purpose, content, duration and subject matter of the podcasts that reach the highest number of listeners. Using quantitative content analysis method, the study analyzes the podcasts listed in the TOP 100 on Apple Podcasts and Podtail, a podcast platform. According to the findings of the research, it was concluded that podcasts in Turkey have a rich variety of topics, and that the most preferred content by users consists of programs with informative functions. This result shows that podcasting has an important potential in supporting education and training processes.

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