A hagyomány és újítás diskurzusai egy virtuális ökofalu Facebook-csoportban
DISCOURSES OF TRADITION AND INNOVATION IN A VIRTUAL ECOVILLAGE FACEBOOK GROUP

Author(s): László Attila Hubbes
Subject(s): Media studies
Published by: Scientia Kiadó
Keywords: ecovillage; Szekler; tradition; innovation; public communication; group communication;
Summary/Abstract: The discourses of the “Szekler Ecovillage” Facebook group are dominated by two main topics: we can see the themes of tradition and innovation unfolding in the search for solutions to the present global crises. Investigating the public communication of the group, it can be stated that the emphasis is on preserving, rediscovering, reviving and relaunching tradition. However, the issue of innovation is also significant. This study examines how the texts of the two orientations appear in group communication.

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