NAGYRAGADOZÓK A MÉDIÁBAN. SAJTÓELEMZÉS
LARGE CARNIVORES IN MASS MEDIA. CONTENT ANALYSIS

Author(s): Andrea Sólyom
Subject(s): Media studies, Human Ecology, Environmental interactions
Published by: Scientia Kiadó
Keywords: large carnivores; bear danger; human─animal conflict;
Summary/Abstract: The aim of the analysis is to outline the conflicts between people and large carnivores, respectively about the latter’s social perception. The author realized a quantitative and qualitative content analysis of articles about bears, published in a regional Hungarian and a national Romanian newspaper in the period of June–November 2019. In addition, she completed the work with the study of posts published on two social media(Facebook) platforms – in a group of property owners in a settlement frequented by bears and on a personal profile of a conservationist. The analysis shows that the conflicts are unilaterally approached, from an anti-bear viewpoint in the majority of the cases, the perceived primary source of conflict being the overpopulation of the bears. The topic is very popular on its own, however it is also overstimulated by tabloid-style photos and titles. There is a high demand of the collaboration of experts, ecologists, scientists and journalists with a more active presence of the former ones in media and social media in order to deconstruct the myths, disinformation and for a more balanced information.

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