ОРГАНИЗАЦИОННИЯТ КАПИТАЛ НА ТЪРГОВСКАТА ФИРМА В УСЛОВИЯТА НА ДИГИТАЛИЗАЦИЯ
THE ORGANIZATIONAL CAPITAL OF A COMMERCIAL FIRM IN THE CONTEXT OF DIGITIZATION

Author(s): Ivanka Nikolova
Subject(s): Economy, Business Economy / Management, Human Resources in Economy
Published by: Икономически университет - Варна
Keywords: organizational capital; intellectual capital; competitive advantages; retail; digitalization
Summary/Abstract: In the process of digitization of the economy and society, information and knowledge are becoming increasingly significant economic assets. Digital transformation is altering the way businesses function and compete. Intellectual capital, particularly the organizational capital of a company, represents carriers of knowledge, skills, experience, innovations, and technologies that can be utilized to create value and competitive advantages. The present publication aims to characterize the role of organizational capital in a commercial firm and uncover the potential of its elements to create opportunities and generate competitive advantages in the context of digitization.

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