Приложение на концепцията „управление на приходите“ в хотелиерството
Application of the Revenue Management Concept in the Hotel Industry

Author(s): Ivanka Nikolova
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: revenue management; hotel industry; principles; tools
Summary/Abstract: This publication aims to systematize the economic assumptions, tools, and techniques of the concept of revenue management for fixed and limited-capacity businesses in the specialized literature. The main stages of the evenue management process are outlined and the most commonly used indicators for measuring the results of revenue management in the hospitality industry are discussed. Possible strategies and tactics for implementing the revenue management concept are illustrated, with an example from the hotel industry. The importance and necessity of applying the concept of revenue management in current conditions is confirmed.

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