Psychologiczne i neuronaukowe podstawy podejmowania decyzji
Psychological and neuroscientific foundations of decision-making

Author(s): Jan Polowczyk
Subject(s): Economy, Business Economy / Management, Micro-Economics, Cognitive Psychology, Neuropsychology, Management and complex organizations, Demography and human biology, Human Resources in Economy, Socio-Economic Research
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: podejmowanie decyzji;neuronauka;poznanie;emocje;ewolucja mózgu;wzajemność;współpraca;
Summary/Abstract: The purpose of the chapter is to present the micro-foundations of making economic and business decisions, taking into account the latest achievements of psychology and neurosciences. The chapter consists of five parts. The first one discusses the dualistic concepts of brain functioning presented in the psychological and economic literature. The second part is devoted to the importance of affect and cognition in decision-making processes. The third part presents the possibilities of using the achievements of neuroscience in research on the management of organizations. The fourth part is devoted to describing heuristics and evolutionary cognitive tendencies. In turn, in the fifth part, the processes of reciprocity and trust, which are significant in decision-making, are presented. The chapter was created on the basis of critical literature studies, as well as many years of the author’s own managerial experience and observations. Attention was drawn to terminological differences between the concepts propagated in the economic literature and the latest studies on management.

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