Neurobiologia relacji w świecie nadmiaru informacji
The neurobiology of relationships in a world of information overload

Author(s): Marek Kaczmarzyk
Subject(s): Economy, Theory of Communication, Social psychology and group interaction, Cognitive Psychology, Neuropsychology, Demography and human biology, Sociology of the arts, business, education, Globalization, Socio-Economic Research
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: neurobiologia;informacja;ewolucja;mózg;relacje społeczne;
Summary/Abstract: The human species exist only for three hundred thousand years. We can attribute our success to our uniquely effective brains, which basic characteristic was the propensity to cooperate and share information. Relationships are at the base of our adaptation strategy, and their neurobiological basis, in the form of the community brain, have to be operational for everyone of us. However, in today’s world, full of information, interpersonal contact and emotional overload, these mechanisms become a trap. Our natural sensitivity, developed to live in small groups of hunters and harvesters, becomes the source of a dangerous overload. The change in scale of our communities made our strongest assets into our most serious challenge for the future. Understanding these facts gives us the tools to interpret community phenomena, which, from other points ofview, can be seen as the effects of reluctance, bad faith or even of intrinsic evil. Working with this knowledge gives us a chance to understand that humans, naturally cooperative, can build a world based on trust and collaboration, even if it has to be built on a much bigger, and unnatural for us, scale.

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