Perceptions of the Role of the Media in the Understanding of UAS for Civil Use – The Case of the Republic of Serbia
Perceptions of the Role of the Media in the Understanding of UAS for Civil Use – The Case of the Republic of Serbia

Author(s): Tatjana Ilić- Kosanović, Damir Ilić, Katarina Štrbac
Subject(s): Social Sciences, Economy
Published by: Udruženje ekonomista i menadžera Balkana
Summary/Abstract: Unmanned Aircraft Systems (UAS) have major benefts for humankind, nevertheless they are perceived through their widespread use for military purposes with ethical reservations. However, the possibilities for non-military use of UAS are extensive: scientifc research; disaster prevention and management; protection of critical infrastructure; homeland security; communications; and environmental protection. Media can have a signifcant role in promoting and explaining the use of UAS for civil purposes to the wider public. This paper explores perceptions of academics and professionals in various felds (security, environmental protection, STEM, etc.) of media reporting on UAS in general, UAS for military use, and UAS for civil use in the Republic of Serbia. The fndings show that media are perceived as underutilized vehicles in promoting UAS for civil use and develop a model for media use in promoting UAS for civil purposes.

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