Как платформите за онлайн търговия са от полза за малките и средните предприятия (МСП) и техните клиенти
How Online Commerce Platforms Benefit Small and Medium-sized Enterprises (SMEs) and Their Customers

Author(s): Nikola Tsotsev
Subject(s): Economy, National Economy, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: online trading; online trading platforms; small and medium enterprises (SMEs); restrictions and solutions for trading through online trading platforms
Summary/Abstract: Online trading platforms can offer a variety of features and tools, such as chat-bots or other automated messaging systems, that can provide customers with quick and helpful responses to their queries. They can also make personalized product recommendations based on a customer's browsing or purchase history, which can increase sales opportunities and build customer loyalty. Online commerce platforms provide SMBs with powerful tools to better understand and interact with their customers, resulting in a customer-centric experience.

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