ДЕМОКРАТИЗАЦИЯТА НА ФИНАНСОВИТЕ ПАЗАРИ – ФАКТОР ЗА НАРАСТВАЩО МЕДИЙНО ВЛИЯНИЕ НАД КАПИТАЛОВИТЕ ПАЗАРИ
THE DEMOCRATIZATION OF FINANCIAL MARKETS – A FACTOR FOR GROWING MEDIA INFLUENCE OVER THE CAPITAL MARKETS

Author(s): Vasil Kalenderov
Subject(s): Social Sciences, Communication studies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: investor; media; capital market; democratization
Summary/Abstract: In recent years, the influence of individual investors over the capital markets has become increasingly large. Given that individual investors often base their decisions on news and articles from business media or posts on social media, we can conclude that the democratization of financial markets would lead to a stronger influence of the media over the capital market.

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