Сборник с доклади от докторантски семинар №3. Разработки на докторанти от катедра "Медии и обществени комуникации" - УНСС
Research papers from Doctoral Seminar №3. Research of Ph.D. students from the Department of Media and Public Communications - UNWE
Author(s): Boryana Raycheva-Danailova, Vasil Kalenderov, Gergana Doncheva Yankov, Lyuboslava Mitkova, Maria Konstantinova, Rosana Maneva, Simona Nanova
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
ISSN: 2738-8492
Published by: Университет за национално и световно стопанство (УНСС)
- Page Count: 143
- Publication Year: 2022
- Language: Bulgarian
РОЛЯТА НА ПРОДУЦЕНТ „НОВИНИ” В УПРАВЛЕНИЕТО НА ИНФОРМАЦИЯТА В КОНТЕКСТА НА ВОЙНАТА В УКРАЙНА
РОЛЯТА НА ПРОДУЦЕНТ „НОВИНИ” В УПРАВЛЕНИЕТО НА ИНФОРМАЦИЯТА В КОНТЕКСТА НА ВОЙНАТА В УКРАЙНА
(THE ROLE OF THE NEWS PRODUCER IN INFORMATION MANAGEMENT IN THE CONTEXT OF THE WAR IN UKRAINE)
- Author(s):Boryana Raycheva-Danailova
- Language:Bulgarian
- Subject(s):Communication studies
- Page Range:3-26
- No. of Pages:24
- Keywords:emergency situation; war; conflict; propaganda; fake news; misinformation
- Summary/Abstract:The modern media space operates in conditions of excessive speed of the communication process, creating "waves" of information noise. The boundaries between truth and falsehood are becoming increasingly blurred, and the media field is becoming a convenient space for the emergence of fake news and propaganda, which are a real weapon in times of military conflict.The relevance of the chosen topic is dictated by the need to rethink the new social role faced by the producer of "News" in information management in the context of new geopolitical challenges. In the analysis, the author refers to the topic of the war in Ukraine and its media coverage. The objectives of the development are to try to define the producer of news on television, to set and analyze the need to build information security in making management decisions of the producer of "News" in an emergency situation (such as war), to the main problems and challenges faced by the modern consumer oversaturated with contradictory information are indicated; The research methodology is a complex approach, including systematic, comparative and content analysis. In the present study the concepts of fake news, misinformation, overinformation, propaganda and others are considered. The challenges for the producer of "News" are related to the need to remain faithful to journalistic ethical norms, and his decisions in covering events to be a guarantor of objectivity, criticism, credibility. Restrictions on media channels hinder access to information, which makes it difficult to present different points of view, which poses a direct threat to information security. Suspension of access to certain national media (under the pretext of propaganda) "mythologizes" the country in question in the conflict and could lead to an undesirable effect -the search for alternative, unverified sources of information, which calls into question the motivation of the media in presenting the information.
ДЕМОКРАТИЗАЦИЯТА НА ФИНАНСОВИТЕ ПАЗАРИ – ФАКТОР ЗА НАРАСТВАЩО МЕДИЙНО ВЛИЯНИЕ НАД КАПИТАЛОВИТЕ ПАЗАРИ
ДЕМОКРАТИЗАЦИЯТА НА ФИНАНСОВИТЕ ПАЗАРИ – ФАКТОР ЗА НАРАСТВАЩО МЕДИЙНО ВЛИЯНИЕ НАД КАПИТАЛОВИТЕ ПАЗАРИ
(THE DEMOCRATIZATION OF FINANCIAL MARKETS – A FACTOR FOR GROWING MEDIA INFLUENCE OVER THE CAPITAL MARKETS)
- Author(s):Vasil Kalenderov
- Language:Bulgarian
- Subject(s):Social Sciences, Communication studies
- Page Range:27-39
- No. of Pages:13
- Keywords:investor; media; capital market; democratization
- Summary/Abstract:In recent years, the influence of individual investors over the capital markets has become increasingly large. Given that individual investors often base their decisions on news and articles from business media or posts on social media, we can conclude that the democratization of financial markets would lead to a stronger influence of the media over the capital market.
ЕФЕКТИВНИЯТ МЕНИДЖМЪНТ В ЗДРАВНИЯ PR В БЪЛГАРИЯ ИЛИ КАК ДА СТАНЕМ УСПЕШНИ И ТЪРСЕНИ PR СПЕЦИАЛИСТИ В ЗДРАВНАТА СФЕРА
ЕФЕКТИВНИЯТ МЕНИДЖМЪНТ В ЗДРАВНИЯ PR В БЪЛГАРИЯ ИЛИ КАК ДА СТАНЕМ УСПЕШНИ И ТЪРСЕНИ PR СПЕЦИАЛИСТИ В ЗДРАВНАТА СФЕРА
(EFFECTIVE MANAGEMENT IN HEALTH PR IN BULGARIA OR HOW TO BECOME SUCCESSFUL AND SOUGHT AFTER SPECIALISTS IN THE HEALTHCARE INDUSTRY)
- Author(s):Gergana Doncheva Yankov
- Language:Bulgarian
- Subject(s):Social Sciences, Communication studies
- Page Range:40-65
- No. of Pages:26
- Keywords:Public relations; healthcare; communications; PR; management; success
- Summary/Abstract:What makes a health PR a sought after and successful professional? What does a public health professional need in order to become an effective manager? The purpose of the scientific report is to present answers to these questions. Тhe methods used for the purpose of this report are analysis and synthesis of data from bibliographic sources, as well as analysis of the results of empirical research through surveys and interviews with experienced specialists in health public relations in Bulgaria. Results: The ability to persuade, the ability to speak in public, the ability to communicate bad news, maintaining a rich and active network of professional contacts, creative thinking, financial literacy, social media activity, marketing knowledge, skills and experience in organizing and conducting special events are the key to effective health PR management.
КОМУНИКАЦИОННИ ТРАНСФОРМАЦИИ В ТЕХНОЛОГИЧНИЯ СЕКТОР
КОМУНИКАЦИОННИ ТРАНСФОРМАЦИИ В ТЕХНОЛОГИЧНИЯ СЕКТОР
(COMMUNICATION TRANSFORMATIONS IN THE TECHNOLOCICAL SECTOR)
- Author(s):Lyuboslava Mitkova
- Language:Bulgarian
- Subject(s):Social Sciences, Communication studies
- Page Range:66-76
- No. of Pages:11
- Keywords:communication transformations; technology companies; PR; social networks; technologies; technology sector; communications
- Summary/Abstract:The purpose of this report is to analyze the communication transformations in the technology sector in terms of the communication techniques applied by the technology companies during the pandemic of COVID-19. The study focuses on monitoring and analyzing local niche media. The main methods used are the research of literature sources, analysis of case studies, and author's observations. The results show that technology companies are particularly creative in combining communications and technology. They combine internal and external communications so that they work together and rein-force each other, thus achieving consistency of the brand from the inside out. In the period 2020 -2022 more and more technology companies in our country participate in projects with their employees, whose mission is to present their company in the best way. Events continue to be a focus for PR professionals, and with the closure of physical offices and spaces, virtual and hybrid events have gained widespread popularity. Today, companies are increasingly focusing on mobile connectivity and social media presence, creating more video content and using new tools to communicate with their users. In the future, other important elements in the communication of technology companies could be explored, such as the application of artificial intelligence, online communities, and corporate social responsibility strategies.
ИСТОРИЯ НА СУТРЕШНИТЕ ТЕЛЕВИЗИОННИ БЛОКОВЕ В САЩ АНАЛИЗ НА „ДНЕС“ И „ДОБРО УТРО, АМЕРИКА“
ИСТОРИЯ НА СУТРЕШНИТЕ ТЕЛЕВИЗИОННИ БЛОКОВЕ В САЩ АНАЛИЗ НА „ДНЕС“ И „ДОБРО УТРО, АМЕРИКА“
(HISTORY OF MORNING TELEVISION IN THE UNITED STATES ANALYSIS OF „TODAY“ AND „GOOD MORNING, AMERICA")
- Author(s):Maria Konstantinova
- Language:Bulgarian
- Subject(s):Social Sciences, Communication studies
- Page Range:77-93
- No. of Pages:17
- Keywords:the morning show; breakfast television; “Good Morning America”; “Today”; history; ratings
- Summary/Abstract:ABSTRACT In this report, I follow the history of US morning television, choosing to focus on two major competitors in the US morning television, Today and Good Morning America. In the following lines, I look at the history of the two morning TV shows from their launch on air to their development today. The main part of the report is to provide a comparative analysis between the two programs, paying attention to the results achieved over the years, which are measured on television by rating. The focus is on the development of the two morning TV shows historically, the formation of trends in the structure of programs and their segments, their positioning in different time zones of America, viewing the audience and finally comparing the ratings of the two broadcasts, both in terms of general viewership and in terms of their dominance by age groups.
ХИБРИДНИ СПЕЦИАЛНИ СЪБИТИЯ В ЛАЙФСТАЙЛ ИНДУСТРИЯТА: СПЕЦИФИКИ И УСПЕШНИ ПРАКТИКИ
ХИБРИДНИ СПЕЦИАЛНИ СЪБИТИЯ В ЛАЙФСТАЙЛ ИНДУСТРИЯТА: СПЕЦИФИКИ И УСПЕШНИ ПРАКТИКИ
(HYBRID SPECIAL EVENTS IN THE LIFESTYLE INDUSTRY: SPECIFIC FEATURES AND SUCCESSFUL PRACTICES)
- Author(s):Rosana Maneva
- Language:Bulgarian
- Subject(s):Social Sciences, Communication studies
- Page Range:94-113
- No. of Pages:20
- Keywords:event management; public communication; hybrid special events; livestreaming; virtual reality; pandemic; COVID-19
- Summary/Abstract:Event management is one of the most effective forms of public relations for gaining trust and positive attitude towards organizations and their image. The new digital instruments undoubtedly provide many opportunities for the integration of innovative approaches in the organization of lifestyle industry special events. As a resultof the coronavirus pandemic, traditional technologies for organizing and hosting special events had to change and adapt quickly to the new situation. These new ways of organizing events are expected to be even more successful in the post-pandemic situation. This paperaims to clarify key concepts and approaches in the field of lifestyle industry event management in the context of new technologies and the COVID-19 pandemic. Some of the important techniques for hybrid special events are considered: livestreaming, virtual reality, artificial intelligence and others. The role of the social networks Facebook and Instagram as tools in organizing and managing modern special events has been discussed. Specific cases and opinions of experts about the hybrid special events in lifestyle industry, are analysed in the paper. The study covers the period between 2020 and 2022.
ИЗСЛЕДВАНЕ НАГЛАСИТЕ НА АУДИТОРИЯТА ОТНОСНО СТРИЙМИНГА НА СЦЕНИЧНИ ИЗКУСТВА С ФОКУС ВЪРХУ ТЕАТЪРА
ИЗСЛЕДВАНЕ НАГЛАСИТЕ НА АУДИТОРИЯТА ОТНОСНО СТРИЙМИНГА НА СЦЕНИЧНИ ИЗКУСТВА С ФОКУС ВЪРХУ ТЕАТЪРА
(SURVEYING AUDIENCE ATTITUDES TOWARDS PERFORMING ARTS STREAMING WITH A FOCUS ON THEATRE)
- Author(s):Simona Nanova
- Language:Bulgarian
- Subject(s):Social Sciences, Communication studies
- Page Range:114-141
- No. of Pages:28
- Keywords:streaming; performing arts; audience; respondents; puppet theatre
- Summary/Abstract:Performing arts are a particular kind of synthetic arts that are performed live on stage, in front of an audience. The live interaction between the audience and the performers during the artistic interpretation of a play, opera, ballet etc. is their essence. Without it, they are rendered meaningless or transformed into another kind of art. At the same time, the ever-increasing pace of technology in our lives is leading to a significant change in the attitudes, habits and interests of audiences, as well as to new forms of cultural product delivery. Today, streaming platforms offer streaming and livestreaming of performing arts. What do audiences think about it? Do they believe there is a possibility that live art, in its quest to modernize and be present online, could become a hybrid and gradually disappear? Or do viewers like that? The research is prompted by work on a dissertation – ‘Streaming Platforms: a new distribution channel in the performing arts’, which is still in progress. The thesis will explore the large-scale influx of performing arts online and on streaming platforms in Bulgaria and worldwide. In order to investigate audience attitudes between September 2021 and April 2022, a closed-response questionnaire was generated targeting theater audiences. An equal number of people were surveyed in two ways - in the field and through an online survey, with identical questions and answers. This paper aims to explore audience attitudes to online performing arts experiences by analyzing the results of both modes of enquiry. The data will be examined both separately and compared to each other.
