ИЗСЛЕДВАНЕ НАГЛАСИТЕ НА АУДИТОРИЯТА ОТНОСНО СТРИЙМИНГА НА СЦЕНИЧНИ ИЗКУСТВА С ФОКУС ВЪРХУ ТЕАТЪРА
SURVEYING AUDIENCE ATTITUDES TOWARDS PERFORMING ARTS STREAMING WITH A FOCUS ON THEATRE

Author(s): Simona Nanova
Subject(s): Social Sciences, Communication studies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: streaming; performing arts; audience; respondents; puppet theatre
Summary/Abstract: Performing arts are a particular kind of synthetic arts that are performed live on stage, in front of an audience. The live interaction between the audience and the performers during the artistic interpretation of a play, opera, ballet etc. is their essence. Without it, they are rendered meaningless or transformed into another kind of art. At the same time, the ever-increasing pace of technology in our lives is leading to a significant change in the attitudes, habits and interests of audiences, as well as to new forms of cultural product delivery. Today, streaming platforms offer streaming and livestreaming of performing arts. What do audiences think about it? Do they believe there is a possibility that live art, in its quest to modernize and be present online, could become a hybrid and gradually disappear? Or do viewers like that? The research is prompted by work on a dissertation – ‘Streaming Platforms: a new distribution channel in the performing arts’, which is still in progress. The thesis will explore the large-scale influx of performing arts online and on streaming platforms in Bulgaria and worldwide. In order to investigate audience attitudes between September 2021 and April 2022, a closed-response questionnaire was generated targeting theater audiences. An equal number of people were surveyed in two ways - in the field and through an online survey, with identical questions and answers. This paper aims to explore audience attitudes to online performing arts experiences by analyzing the results of both modes of enquiry. The data will be examined both separately and compared to each other.

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