Примамващата реклама като нелоялна търговска практика
Bait Advertising as Unfair Commercial Practice

Author(s): Zhana Koleva
Subject(s): Law, Constitution, Jurisprudence, Civil Law
Published by: Пловдивски университет »Паисий Хилендарски«
Keywords: unfair commercial practice; bait advertising; consumer; trader; responsibility; due professional diligence
Summary/Abstract: The study addresses the impact of the bait advertising on consumers as an unfair commercial practice especially in a period of high inflation. The essential elements of bait advertising and trader’s responsibility are further examined. The trader’s professional diligence is evaluated in relation to the average consumer. Based on due diligence it is commented whether by offering products the trader is obliged to take into consideration the circumstances relating to the economic crisis.

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