The role of digital media in collecting information on the products of wood industry companies as important tool towards circular economy principles
The role of digital media in collecting information on the products of wood industry companies as important tool towards circular economy principles

Author(s): Andreja Pirc Barčić, Petar Borna Kralj, Petar Ćurić
Subject(s): Economy, Business Economy / Management, Energy and Environmental Studies, ICT Information and Communications Technologies
Published by: Международно висше бизнес училище
Keywords: wood industry; digital media; information; circular economy
Summary/Abstract: The success of the company, among other things, depends on proper access to the market, the ability to collect information about customers, competitors and markets. In order to increase sales and reputation, companies need to know how to attract customers, and digital media today play a significant role in this. Furthermore, digital media have a significant, broad and complex impact on society and culture, therefore the application of digital media is important in improving the company's operations. Today, companies using digital media approach their advertising strategies in a different, simpler and better way. The aim of this paper is to investigate the role of digital media in gathering information about the products of companies in the field of wood processing and furniture production as important tool towards circular economy principles.

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