Entrepreneurial mindset for sustainable business development through digitalization
Entrepreneurial mindset for sustainable business development through digitalization

Author(s): Anny Vl. Atanasova
Subject(s): Economy, Business Economy / Management, Accounting - Business Administration
Published by: Международно висше бизнес училище
Keywords: digitization; entrepreneurial activity; circular economy; sustainability
Summary/Abstract: One of the main problems of modern society is the excessive, inefficient and insufficient use of resources, a significant part of which are non-renewable and/or slowly recovering, which leads to the disturbance and pollution of the ecological environment. The use of the linear consumption model still predominates, where products that have used certain resources to be produced instead of being recycled after use are thrown away. This requires a transition to a new model that optimizes the process of using resources and leads to a sustainable state of nature and society, which is the basis of the circular economy. The understanding of the problem by the entrepreneurs and the implementation of specific measures to solve it is particularly important. A significant factor for the adoption of the new model may be the digitization of entrepreneurial activity using digital tools and solutions to accelerate and scale the circular economy. This Digitalization Process, as a prerequisite for sustainable development and the realization of the principles of the circular economy, can be considered in this case from two sides - from the point of view of business, and from the point of view of the culture and behaviour of society and specifically of consumers. Purpose: This publication aims to examine the entrepreneurial's mindset towards adopting the principles of the circular economy and sustainable development through the digitization of business and the opportunities that digitization provides for solving this problem. Methods: In order to investigate the degree of entrepreneurial attitude regarding business digitization and the possibilities for sustainable development through digitization, a quantitative research approach has been applied. The sources that were used include a questionnaire survey and the analysis and evaluation are based on statistical methods. Findings and novelty. The findings presented in this paper include entrepreneurs' understanding of the benefits of the circular economy and business sustainability when using digital technologies.

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