Дигитализацията като фактор за устойчиво развитие на хотелите, специализирани в предлагането на семейни почивки
Digitalization as a factor for the sustainable development of hotels, specializing in offering family holidays

Author(s): Elena Alexandrova
Subject(s): Economy, Accounting - Business Administration, Tourism, Human Resources in Economy
Published by: Международно висше бизнес училище
Keywords: digitalization; sustainable development; family hotels; new technologies; smart control systems
Summary/Abstract: The modern tourism market, dominated by globalization, is increasingly criticized in relation to climate change and the carbon footprint of travel. At the same time, tourists' ecological awareness is growing and they are seeking pure and unspoiled nature in addition to comfort and convenience during their vacations. This is particularly relevant for families with children, who progressively take into account the hotels' green balance and digital presence when choosing and booking their trips. Intense competition in the industry also requires finding new competitive advantages and digital solutions to meet the progressing demands and challenges faced by businesses. Therefore, to guarantee their competitive position, hotels specialized in offering family vacations must focus on sustainable development, new technologies, and smart management systems. In this context the use of innovative technologies and digital tools improves management efficiency, enhances communication with guests, increases the number of reservations and tourist satisfaction. Furthermore, it reduces harmful impacts on the environment while ensuring long-term economic sustainability.

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