Невромениджмънт – новият подход в управлението на организацията
Neuromanagement – the new approach in organization management

Author(s): Ivanka Asenova
Subject(s): Social Sciences, Economy, Psychology, Social psychology and group interaction, Neuropsychology, Human Resources in Economy
Published by: Международно висше бизнес училище
Keywords: neuromanagement; neuroscience; neuroiconomics
Summary/Abstract: Neuromanagement is a new field of management that has developed as a result of the application to human resource management of knowledge generated in the fields of cognitive neuroscience and psychology. The goal of neuromanagement is, through the study of brain activity during the course of mental processes at the moment when people are faced with an economic or managerial problem, to acquire knowledge that will help to develop and use the intellectual potential of all workers in the organization in order to achieve higher production efficiency of each worker and more effective management of the organization. There are a number of differences between classical management and neuromanagement concerning: the orientation of management functions; the principles on which the management process is based; the means of influencing the personnel; the system of motivating the personnel. The new economic reality turns intellectual capital into the most important production factor. A cluster of professional competencies was defined at the 2015 World Economic Forum in Davos that will be sought in organizations using the principles of neuromanagement. All these irreversible processes of change are also placing new demands on schools and universities, both in terms of learning technologies and in terms of the formation of new skills and competences in future professionals that are vital for the business of the future.

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