Бизнес модели и кръгова икономика – възможности и предизвикателства
Business models and circular economy – opportunities and challenges

Author(s): Nadya Georgieva
Subject(s): Economy, Business Economy / Management, Energy and Environmental Studies
Published by: Международно висше бизнес училище
Keywords: circular economy; product; process; technology
Summary/Abstract: “Circular Economy” is focused on products and materials being used over and over, in a continuous loop, rather than discarded. In a circular economy, products are reused. Products that cannot be reused are recycled by chemical or mechanical processes, or through biological processes such as composting. Circular packaging solutions incorporate the principles of the circular economy and integrate seamlessly into sustainability efforts. The concept of a circular economy is built in opposition to the traditional linear model where raw materials are used, things are created from them, they are consumed and the leftovers are thrown away. This model relies on large quantities of cheap and accessible materials and energy sources. The purpose of the research in the report is to reveal better understand the relationship between a circular economy (the bigger picture) and circular business models (the smaller picture). No singular business is the circular economy. That is to say, the circular economy is not one single vertically-integrated business. The research methodology is based on theoretical, dialectical, sociological, comparative-legal and formal-logical analysis. The report reveals the main challenges of the transition to the circular economy and the benefits of the transition to the circular economy: to protect the environment, reduce dependence on raw materials, create jobs, and save consumers money.

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