Ефективно използване на природни ресурси в интегрираното управление на хотелиерския спа и медикъл продукт
Effective use of natural resources in the integrated management of the SPA and medical hotel’s product

Author(s): Teodora Arsova
Subject(s): Economy, National Economy, Tourism
Published by: Международно висше бизнес училище
Keywords: SPA and Medical hotel’s product; integrated management; natural resources; sustainable
Summary/Abstract: The main aim in tourism management is to provide opportunities for achieving optimal results of the development of the hotel organizations and good results from business activities. The emerging climate changes and their consequences provoke the development of effective management solutions and prevention against negative environmental effects in the tourism sector. The general tasks that follow from the goal of the study are directly aimed at clarifying the nature of the integrated management in the hotel industry, estimating the environmental parameters in the bigger resorts of the Bulgarian Black Sea coast and the application of eco-friendly technologies in the tourism sector and the SPA and Medical hotel’s product. The study includes conducting laboratory tests of salty mineral water and the natural resource "Healing mud" from the source Pomorie salt lake, as well as the natural resource "Black Sea lye" from the Salt factory – Bourgas. In the last part of the study, the need and the information for introducing an environmental audit system in the tourism sector will be assessed by performing two types of questionnaire survey among business representatives and customers. Managers describe the strengths and weaknesses of this type of centres in hotel complexes and the importance of introducing eco standards. In the second type of questionnaire, consumers evaluate the quality of the SPA and Medical hotel’s product and the efficient use of natural resources. There is a growing interest and importance of SPA tourism for the population, in the quality of Wellness and Medical hotel’s products provided. The motivation of the tourists looking for destinations for their holidays or convalescent stays to places with a direct connection between man and nature, is increased. People are gradually realizing the benefits of natural resources on their healthy and satisfied lifestyles. As a result of the imbalance between available natural resources and their consumption, businesses appreciate the need for effective management solutions to address climate changes and prevention against environmental risk. A specialised approach and the implementation of integrated management are therefore required to ensure continued engagement and sustainable development of the tourism sector.

• Details
• Contents