Устойчивост на кръговата икономика чрез иновации. Цикличността като дизайн на бъдещето в туризма
Sustainability of the circular economy through innovation. Cyclicity as a design of the future in tourism

Author(s): Ivinka Pazieva
Subject(s): Economy, Business Economy / Management, Tourism, Socio-Economic Research
Published by: Международно висше бизнес училище
Keywords: circular economy; cyclicality; circular economy concept; innovation; tourism
Summary/Abstract: The concept of the circular economy goes beyond simple recycling, associating itself with the maxim that the circular economy is an economy of the reform, that waste is a resource through which we enable innovation to occur. Innovation, on the other hand, is a daily routine for business but with the thought of a future built on a reasonable economic development system. By valuing the circular tourism product, the plan for sustainable consumption can be further developed and we could design the product to the future requirements of the circular economy model. Cyclicality, on the other hand, does not close the innovative flow, but expands its sphere of action on more economic entities that strive for the longevity of their product – part of the current and future economic organism of the systemic sustainability plan. The purpose of this research is to outline mechanisms for innovation in tourism. The first part of the paper defines the understanding of a sustainable circular economic model in Bulgaria in its relation to innovative business practices in tourism. Тhe best practices are derived through value creation in tourism business models. Тhe second part sketches the need for the best practices through the introduction of the circular economic model in Bulgaria and analyzes the risks of introducing digitalization to Bulgarian tourism. Based on the research among representatives of the tourism sector in Bulgaria, it has come to a view that there is a shortage of good examples and studies in support of the promotion of the circular economic model among the tourism enterprises in Bulgaria. Any contribution in this area will lead to the improvement of knowledge and benefits from the introduction of the circular economy models in tourism.

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