Media Literacy, Social Situation, and Quality Communication Education
Media Literacy, Social Situation, and Quality Communication Education

Author(s): Vesselina Valkanova
Subject(s): Social Sciences, Education, Media studies, Communication studies, Theory of Communication, Distance learning / e-learning
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media; literacy; communication; education
Summary/Abstract: The communication environment not only in Bulgaria but all over the world is being transformed and undergoing dynamic changes. To a large extent, the loss of trust in the media is related to the commercialization and retreat from the public functions of journalism, with the often occurring willful transgression of quality journalism in PR and in mass culture. There are several interrelated processes - an obvious retreat from the role of a corrective and independent institution, the transformation of the media into sellers of image and influence, filtering and manipulating information, abuse of media influence, substitution in the selection of topics and accents, one-sided viewpoints and conjunctural influences.

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