Поглед върху методологията за обучение на обучителите по медийна грамотност на обобщената методика на EMCI (European Media Coach Initiative)
A look at the methodology for training media literacy trainers in the EMCI (European MediaCoach Initiative) summary methodology

Author(s): Danail Danov, Madeleine Danova, Simeon Hinkovski, Teodora Petrova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: Media Coaches; Media Coach Training; methodology; media literacy
Summary/Abstract: The article is an attempt to look at the methodology for training media literacy trainers in several countries in Europe. An attempt to overlook theoretical and methodological views on media literacy training for trainers, an overview of training topics in a national context, and a summary and coordination of the methodology of several EU countries, it outlines future steps for training media literacy trainers. The aim is to compare and coordinate national practices, applying the positive results of the Dutch MediaCoaches initiative. The implementation of the results of the MediaCoaches program in different countries aims to increase the level of media literacy in Bulgaria through the implementation of more effective training on the use of media, content, and environment available at the level of preschool, primary, secondary, and higher education. Media literacy is offered as a specialized module, which is formed as a competence, combining knowledge, skills, and positive attitudes, allowing people to consciously, critically, and actively learn, manage, and change today‘s highly mediated world

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