Четене на образа – визуалната грамотност на 21 век в дизайнерски и медиен контекст
Image reading – the visual literacy of the 21st century in a design and media context

Author(s): Maya Stoyanova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: visual literacy; design theory; media literacy; visual communication
Summary/Abstract: In a media context, visual literacy is a more limited set of abilities, skills, and competencies than in the design aspect, as the design itself relies entirely on the visual language in the communication process. In a design context, visual literacy is quite complex, multi-layered, and multimodal. Visual literacy in the field of media sciences is related to the communication process itself, and in the field of design, it is rather oriented to the recipient in the communication process. For the recipient of the design to be able to claim to be visually literate, it is not enough for him to be able to read images alone, as media content users do. It is necessary to have skills for visual reading, visual writing, and additional visual skills.

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