Измерване ефективността на мултимедийната презентационна компетентност във видеоконферентна платформа – комуникативни и семиотични аспекти
The concept of Measuring the effectiveness of multimedia presentation competence in a video conferencing platform – communicative and semiotic aspects

Author(s): Kiril Yanev
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: multimedia presentation; performance; key indicators; verbal; visual; vocal communication
Summary/Abstract: Multimedia Presentation Index – MPI is the author’s conceptual model and methodology for measuring performance in presentation. It is based on the Balance ScoreCards (BSC’s), methodology used to assess the effectiveness of business processes. The philosophical essence of communication, respectively of presentation as a process, could be understood through the prism of the integrating triad of the communication cycle „Function-Form-Content”. These are factors that play a key role in measuring the effectiveness of any public event. As performance indicators for the effectiveness of an activity in BSCs are used key performance indicators – KPIs (Key Performance Indicators), objectively selected criteria with clearly defined indicators and norms for assessing the progress of an activity. The proposed author‘s methodology MPI with Internet application is designed to serve as a reliable interactive tool for objective assessment of the communicative competence and effectiveness of the presenter.

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