Влияние на медиите върху установяването на формата на чуждите собствени имена на български език
Media Influence on Establishing of the Form of the Foreign Proper Names in Bulgarian

Author(s): Zhaneta Zlateva
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media influence; foreign proper names; establishing of the form
Summary/Abstract: As well known, the media is one of the main sources of how foreign proper names become part of the language. The paper discusses the influence that media have on establishing the form of the foreign proper names in Bulgarian and investigates in what kind of cases variability of the form is appropriate and in which cases it is not permissible, as it does not follow the orthographic rules in this part of the normative complex.

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