Проблеми при изграждането на лийда в новинарските текстове
Problems in building the lead in news articles

Author(s): Silvia Koeva
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: Internet as mass medium; lead; headline; secondary lead
Summary/Abstract: The paper focuses on some departures from the common rules regarding writing the news leads, which can be often spotted on popular Bulgarian websites. It describes what other types of linguistic errors are combined with them and what is the effect on the process of text reception. The paper also attempts to define which of the analyzed characteristics are deliberately used.

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