Медийният ден: експериментална хибридност в търсене на най-надеждното съдържание
The Media Day: Experimental Hybridity in Search of the Most Reliable Content

Author(s): Lilia Raycheva, Mariyan Tomov
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media diary; family; media usage; media literacy
Summary/Abstract: Modern families are characterized by heterogeneous media preferences, which are determined by age, gender, social status, cultural identity, etc. Hybridity is often observed in media usage depending on the content to achieve a more reliable information awareness. The study was undertaken within the framework of the MEDIADELCOM research project of the Horizon 2020 program, in which 14 EU member states are participating. The aim is to analyze the daily use of media among different members of the studied families. The methodology is based on semi-structured questionnaires in media diaries of 50 (N=50) students. The empirical material concerns basic aspects of media literacy, including the age and educational specifics of the respondents; for what purpose and what type of media users use; temporal aspects of media use; which media respondents trust, including during an election campaign, etc. The information obtained is analyzed and summarized to be analytically compared with the results of other participating countries in MEDIADELCOM.

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