Еволюционна динамика на българската медийна екосистема (2000 – 2020)
Evolutionary Dynamics of the Bulgarian Media Ecosystem (2000 – 2020)

Author(s): Lora Metanova, Neli Velinova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media convergence; media ecosystem; social networks; social media
Summary/Abstract: The study aims to trace the dynamics in the modern media ecosystem based on collected and classified databases and research for the period 2000 – 2020 regarding media consumption in Bulgaria, media and digital literacy, and public trust in the media. The task is to highlight the trends in the development of the Bulgarian media environment. The findings are included in the comparative analysis of the MEDIADELCOM research project of the Horizon 2020 Program, in which 15 EU member states participate. The tendency of the audience to look for short, easily digestible audiovisual information is highlighted. More and more people are relying on social networks to stay informed, and the smartphone is becoming the primary device for accessing and sharing news. The difference in terms of media consumption depending on age is clear – stagnant people prefer traditional media, while young people look for alternative sources of information. These and other processes are driving the evolution of media into “multimedia” and contribute to contribute to the promotion of the media convergence.

• Details
• Contents