Методи за справяне на бизнеса с кризата от COVID-19
Methods for Businesses to Deal with the COVID-19 Crisis

Author(s): Bogomila Koleva
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: crisis; reputation; crisis management; managers; crisis culture; COVID-19
Summary/Abstract: The COVID-19 pandemic has put business organizations in front of a severe test to overcome the many negative consequences of the crisis, related to disruption of supply chains and suspension of activity in various sectors, which could lead to their destruction. Companies face severe challenges in ensuring the continuity of the production process and the provision of services. These new challenges require a quick and efficient response from management, which is undoubtedly based on the construction and implementation of an effective anti-crisis strategy. The purpose of this report is to build a link between theoretical and empirical knowledge about this process and to contribute to the improvement of the overall management activity in crisis conditions. The report‘s central thesis is that every business needs to be prepared to overcome crises long before they occur, as practice, unfortunately, shows that at some stage, their occurrence is inevitable. For this purpose, a methodology is presented that can significantly facilitate managers in their crisis management process.

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