Медийно въздействие при отразяването на кризи
Media Impact on Crisis Coverage
Author(s): Bogomila Koleva
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: crisis; reputation crisis; institutional crisis; crisis management; media; media influence
Summary/Abstract: The COVID-19 pandemic is hurting how businesses and economies worldwide operate. In these difficult crisis times, businesses depend on legislative, health, and regulatory changes introduced by authorities. In this regard, it is necessary to study the interaction between the media, businesses, and institutions in dealing with the negative consequences of the crisis. The main goal is to study the protests in these branches as an atypical communication tactic for Bulgaria, often applied in times of crisis, as a form of communication with the government and local authorities.
Book: КОМУНИКАЦИОНЕН МЕНИДЖМЪНТ. Стратегическо създаване на комуникационни мениджъри
- Page Range: 106-118
- Page Count: 12
- Publication Year: 2024
- Language: Bulgarian
- Content File-PDF