Digitization of Agriculture: Mobile Applications in Agriculture as an Important Aspect of the Third Green Revolution
Digitization of Agriculture: Mobile Applications in Agriculture as an Important Aspect of the Third Green Revolution

Author(s): Mirko Smoljić, Branka Stipanović, Marina Guzovski
Subject(s): Social Sciences, Economy
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Information and communication technology; Agricultural sector; Mobile applications; Knowledge management; Exchange of good practices; Third green revolution
Summary/Abstract: Information and communication technology has caused (r)evolution in many industries, and the agricultural sector is not an exception. The paper deals with the use of mobile applications that have informative, educational and advisory services in agricultural activities. The paper aims to present the features and benefits of the use of mobile applications in agricultural production. The use of these applications enables the spread of specialized knowledge in certain agricultural sectors practically and easily, and at the same time contributes to the increase of efficiency in agricultural production. The link between the public advisory service and farmers and the dissemination and exchange of good practices among farmers are important features of mobile applications in agriculture aimed at raising the overall competitive advantage. The research is expected to prove the role of mobile applications in the development of the third green revolution in the agricultural sector.

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