Knowledge Management and Web 2.0/3.0
Knowledge Management and Web 2.0/3.0

Author(s): Sandra Lovrenčić, Karla Sušić, Vlatka Sekovanić
Subject(s): Social Sciences, Economy
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Knowledge management; Web 2.0; Web 3.0.
Summary/Abstract: Knowledge needed for managing an organization and making optimal decisions is growing constantly and needs to be acquired fast. To achieve this goal, knowledge management benefits from the continuous and rapid development of information technology. Various technologies and tools can be used to support knowledge management processes and the most prominent for organizations of all sizes is Web 2.0. But Web 3.0 is starting to give new possibilities to better manage knowledge and thus gain a competitive advantage. This paper analyses current opportunities that Web 2.0, with its user-generated content, provides to organizations - especially in a turbulent environment, by facilitating knowledge management processes. Web 2.0 tools are examined according to their use for specific processes and their future potential for organizations. The Paper also investigates possibilities of Web 3.0 features, such as decentralization and connectivity, as well as the use of artificial intelligence and machine learning, for the new era of knowledge management. Those arising technologies promise more opportunities for better use of knowledge in organizations.

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