Consumers’ Motivation to Participate in the Digital Economy and Changes Associated with the Pandemic.
Consumers’ Motivation to Participate in the Digital Economy and Changes Associated with the Pandemic.

Author(s): Pavel Peterka, Radek Soběhart
Subject(s): Social Sciences, Economy
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Digital economy; Pandemic; Consumption
Summary/Abstract: Pandemic is an external shock that influenced behavior of consumers across the world. During the pandemic, there were apparent changes in purchasing patterns in the market given the uncertainty in the markets. The uncertainty in markets generally leads to caution in spending and encouragement of saving. Another major driver of the change of behavior was the introduction of various anti-pandemic rules and lockdowns. Restrictions led to deferred consumption which was apparent in the global economy in 2021 and the first quarter of 2022. This paper provides an insight into consumer motivation in the digital economy and the changes associated with such behavior in the pandemic and post-pandemic era. The nature and characteristics of digital business models were essential during the pandemic not just because of the reduction of transaction cost and thus higher efficiency but also because of the necessity of social distancing.

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