Tourism and COVID-19: Case of the Balkan Region* Cover Image

Tourism and COVID-19: Case of the Balkan Region*
Tourism and COVID-19: Case of the Balkan Region*

Author(s): Ana Jovičić Vuković
Subject(s): Social Sciences, Economy
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Tourism; Covid-19; Balkans; Travel plans; Travel behavior
Summary/Abstract: The crisis caused by the Covid-19 virus has had a significant impact on the tourism industry and brought numerous changes in travel patterns. Uncertainty, travel risks, restrictions, strict measures and limitations in terms of physical contact and mobility affected a re-evaluation of the existing travel plans. The paper investigates travel plans among travelers in three Balkan countries (Serbia, Bosnia and Herzegovina, and Montenegro). Understanding tourists’ preferences and future intentions are the essential basis for creating a tourist offer, keeping tourists at the national and regional level, and mitigating the harmful effects of the crisis. These could contribute to the faster regional recovery of the tourism industry on the one hand and higher levels of tourist satisfaction on the other.

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