Accelerating Consumer Adoption of AR Technologies as a Result of the Covid -19 Crisis
Accelerating Consumer Adoption of AR Technologies as a Result of the Covid -19 Crisis

Author(s): Christian Zhelev
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: marketing; consumer behaviour; adoption forces
Summary/Abstract: The current report, relying on literature review, tries to shed light on a still not enough explored phenomena – the influence of Covid -19 on consumer behaviour in general and on the consumer adoption process and the rate of adoption of products. The main research question lies in the domain of the acceleration of the adoption – to what extend it is possible and feasible to aid the adoption rate of new products and services namely by the means of augmented reality (AR) and to what extend has the Covid - 19 pandemic facilitated or hindered this process. The report is based on publicly available information.

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