Application of Immersive Technology in Heritage Tourism: A Literature Review
Application of Immersive Technology in Heritage Tourism: A Literature Review

Author(s): Suzana Marković, Sanja Raspor Janković, Maja Arslanagić Kalajdžić
Subject(s): Social Sciences, Economy
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Immersive technology; Augmented reality; Virtual reality; Heritage tourism; Bibliometric analysis
Summary/Abstract: Due to digital growth and the need to discover new ways to communicate, promote, and maintain cultural heritage resources, the use of immersive technology to promote heritage tourism is becoming a more widespread practice. Based on a literature review and bibliometric analysis, this study provides insight into the development of this topic and potential directions for future research. The articles considered in this literature review were selected from the Web of Science (WoS) database and published in journals and conference proceedings in a period time from 2017 to 2022. The results obtained from analysis contribute to a comprehensive understanding of the application of immersive heritage tourism experience. Further studies are needed to track the development of these topics and their future application in the heritage tourism context. Directions for further studies are suggested to address the identified gaps.

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