Сторителинг похват за българската онлайн журналистика
Storytelling approach to the Bulgarian online journalism

Author(s): Iva Nedelcheva
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: web news; storytelling; online media; digital content; new technology
Summary/Abstract: In the competitive struggle for online presence and dominance through the last decade; the universal truth about quality content that attracts an audience; regardless of the platform variety that translates it; is more rational than ever. While newspapers and their circulation are downsizing; content distribution options are increasing; proportional to consumer demand. Quality journalism must be accessible; convenient; objective and exciting; and the final product should be innovative; interactive and diversified in terms of both content and distribution means. The active role of new technology in this process is indisputable, but it brings along dual negative and positive connotations.

• Details
• Contents