DATA-DRIVEN CONTENT IN INTEGRATED DIGITAL MEDIA
DATA-DRIVEN CONTENT IN INTEGRATED DIGITAL MEDIA

Author(s): Iva Nedelcheva
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: data science; content strategy; storytelling; robo-journalism; AI; immersive media
Summary/Abstract: As opportunities for content creation and distribution become more creative, risks and possibilities cloud over our understanding of mass media credibility and undisputed authority.The multi-disciplinary approach to new media technologies might resolve the recent issues related to fake news, content curation and distribution, as well as audience engagement. If data is fundamental to an adequate content strategy and new technology is the substance, then storytelling might provide news content with new and improved appearance.In the following study, observing 6 major media outlets in the United States (CNBC, the AP, the WSJ, BuzzFeed, Bloomberg and WNYC), the connections between gaming, UX, neuroscience and journalism are being examined in order to foresee the endless possibilities to media professionals now and in the near future.

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