DESTINATION MANAGEMENT, EVENT TOURISM, COMPUTERS AND SLUŠOVICE, INSPIRATION FROM HISTORICAL CONTEXTS
DESTINATION MANAGEMENT, EVENT TOURISM, COMPUTERS AND SLUŠOVICE, INSPIRATION FROM HISTORICAL CONTEXTS

Author(s): Josef Botlík, Milena Botlíková
Subject(s): Business Economy / Management, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: computers; event tourism; destination; destination management; Slušovice;
Summary/Abstract: The aim of the performed analysis was to identify and compare traces of destination and event management based on a historical analysis of dominant regional entities, specifically JZD Slušovice and its activities in the 1980s. Regional analyzes rely on a wide range of tools. Historical comparison is a method that allows to identify and modify "already known". Based on this method, historical precedents of destination and event management were identified, especially links between dominant regional subjects and interests determined on the basis of political and social, artificially created concepts, applicable also to contemporary destination and event management. An economic calculation using the "German tank problem" method (Goodman, 1954) proved the importance of computer production in the JZD Slušovice, the subsequent economic prosperity created a background for "nonproduction" activities. The identified targeted influencing of the social and cultural development of the region (by an economically dominant entity) can be meaningfully compared with the forms of current destination and event management. Due to the unavailability of statistical data from the analyzed period, the data were taken from contemporary sources, or from references to these sources, it was not always possible to verify the data.

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