DŮSLEDKY ENVIRONMENTÁLNÍCH POSTOJŮ PRO VOLBU UDRŽITELNÉHO ZPŮSOBU DOPRAVY
CONSEQUENCES OF ENVIRONMENTAL ATTITUDES FOR SUSTAINABLE TRANSPORT MODE CHOICE

Author(s): Markéta Novotná, Lucie Košťálová
Subject(s): Energy and Environmental Studies, Political Ecology, Environmental interactions, Tourism, Transport / Logistics
Published by: Masarykova univerzita nakladatelství
Keywords: consumer behaviour; responsibility; ecological footprint; tourism;
Summary/Abstract: The transport sector is one of the largest sources of greenhouse gas emissions, making a significant contribution to climate change. As the tourism sector is linked to movement in space and the choice of transport mode, it is also affected by the issue of sustainability. The paper aims to evaluate what factors influence the choice of sustainable transport mode on the way to the destination and determine the importance of environmental attitudes of tourism participants in their decision-making process. Similarly, the connection between sustainable behaviour in the home environment and the willingness to pay extra for a greener transport mode is investigated. A questionnaire was compiled based on relevant scientific literature. It was distributed electronically in the period October– November 2021, primarily among respondents in the age group of 18–35 years, which is widely discussed in the scientific literature. In a sample of 255 respondents, respondents with a greener mindset gave higher importance to the environmental impact of the transport mode and were willing to pay more for greener mode. Although the plane was one of the most widely used modes, there was a larger proportion in a more sustainable mode of transport among more environmentally friendly respondents.

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