LOKÁLNÍ, REGIONÁLNÍ NEBO ZAHRANIČNÍ? PREFERENCE POTRAVIN OBYVATEL JIHOMORAVSKÉHO KRAJE
LOCAL, REGIONAL OR FOREIGN? FOOD PREFERENCES OF INHABITANTS OF THE SOUTH MORAVIAN REGION

Author(s): Josef Smolík
Subject(s): Regional Geography, Socio-Economic Research
Published by: Masarykova univerzita nakladatelství
Keywords: regional food; consumer behaviour; sociological survey; food self-sufficiency; logo;
Summary/Abstract: The article deals with the research of food preferences among the inhabitants of the South Moravian Region. The text focuses on attitudes research, examining whether respondents prefer local or regional food when buying. Research also provides information of regional food labeling. The aim of the text is to present theoretical knowledge about the labeling of regional foods on the basis of relevant literature, and also to find out whether consumers are inspired by this information or whether these are key information when buying them. The data are also based on a questionnaire survey conducted from February and March 2022. The main results of the text can be considered the presentation of particular brands for regional foods, as well as finding out the preferences of consumers in the South Moravian Region. Food labeling can influence consumer behavior and food selection when shopping. However, the question is whether consumers know, use and are influenced by the labeling system. This text tried to answer these research questions. The results of the sociological survey can be seen as a contribution to the debate on the promotion of regional foods. The main finding is the increase of online shopping during the Covid-19 pandemic. It can be expected that the issue of regional foods will continue to develop dynamically in the coming years, also with regard to discussions concerning food self-sufficiency.

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