Предприемачеството в ЕС при навлизане на чужди пазари
Entrepreneurship in the EU When Entering Foreign Markets

Author(s): Valko Dzhankardashliyski
Subject(s): Politics / Political Sciences, Politics, Economy, Supranational / Global Economy, Business Economy / Management, EU-Accession / EU-DEvelopment, Financial Markets, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: entrepreneurship; foreign market; start-ups; financing
Summary/Abstract: The report looks at several EU start-ups that have expanded beyond its markets. Examples of companies founded before the founding of the EU are presented. The ways in which they organized their activities in a historical aspect are presented. The stability of the European market guarantees the emergence of new companies that have created new technologies and trends in the public life of the population. The report examines the benefits of building these companies in the diverse EU market and how important unity and closeness in the culture of a group of individuals is for successful market positioning and company development. A comparison is made of events when entering a foreign market and how successful or not it was compared to the establishment of the company in the EU and the initial positioning in the market. The political, legal, cultural and financial risk of positioning in the foreign market are considered. The report analyzes the strategy for entering the foreign market and the consequences of the influence of the foreign culture on the company. A comparison is made of companies founded before the founding of the EU and their difficulties in positioning themselves in the market. It also takes into account the fact that 30 years have passed since the founding of the EU and the world is technologically different. The development examines the challenges and barriers faced by companies in the period of their construction before entering a foreign market. The possibilities for financing newly founded companies, the risks and competitive advantages of the presence on the European market are examined. In conclusion, a comparison is made of the examined sites and recommendations are made regarding the political, financial and legal frameworks for supporting newly founded small companies to enter a foreign market. An opinion is expressed about possible steps to prepare entrepreneurs for entering a foreign market.

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