Предприемачество чрез изкуства и български фолклор
Entrepreneurship, through Bulgarian Folklore

Author(s): Slavina Nikolova
Subject(s): Economy, Fine Arts / Performing Arts, Business Economy / Management, Micro-Economics, Marketing / Advertising, Sociology of Art
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: art; creativity; entrepreneur; personality; folklore
Summary/Abstract: Bulgarian folklore is vast, colorful and unique. Folk arts are beautiful, interesting, intriguing and melodious, this makes them a ground for creating an enterprise developing performing arts. Entrepreneurs developing similar businesses contribute to the preservation, enrichment and popularization of traditions and culture, part of the life and lifestyle of Bulgarians for millennia. At its most basic, the creative sector consists of those industries that rely on human creativity to generate wealth. The leader is the main driver and generator of a product, a vision in the future to achieve positive results. Intelligence and knowledge in a given field of art, as well as the creator's idea of a creative work, make him an innovator. This is a prerequisite for creating a new intellectual product, and hard work leads to the realization of this product. The experience and vision of the author are an important part of the necessary qualities to be able to present to the audience his point of view in the vast ocean called folklore. Every creative entrepreneur must have his own personal skills to develop, improve and manage his business correctly and willingly. Personal skills should include knowledge and skills to act in the creative industry that he is targeting, have leadership skills, knowledge of negotiation, which leads to being in contact with the team and the people with whom it is necessary to negotiate to reach its ultimate goal. Ensemble „Bulgare“ is a successful creative project that has become an emblem of Bulgarian folklore. It is distinguished by uniqueness and its own appearance. An example of an institution with very good management, self supporting, showing the creativity and flexibility of Hristo Dimitrov - entrepreneur and producer.

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