Digital Transformation of BBVA
Digital Transformation of BBVA

Author(s): Xandra Sota Turón
Subject(s): Economy, Business Economy / Management, Financial Markets, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: BBVA; digital transformation; technological innovation; customer-centric approach; operational efficiency
Summary/Abstract: In the dynamic realm of the financial sector, the imperative of digital transformation has reshaped traditional banking paradigms. This study delves into BBVA’s remarkable journey of digital metamorphosis, elucidating the multifaceted strategies, technological implementations, and consequential impacts that have steered the bank toward a digitally-centric future.

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