ORGANIZATIONAL VALUES AND COMMUNICATION AS LEVERS OF SUPPORT AND INTEGRATION OF THE EXPERTISE OF REMOTE WORKERS DURING THE COVID-19 CRISIS
ORGANIZATIONAL VALUES AND COMMUNICATION AS LEVERS OF SUPPORT AND INTEGRATION OF THE EXPERTISE OF REMOTE WORKERS DURING THE COVID-19 CRISIS

Author(s): Andreia Gabriela Andrei, Magdalena Danilet, Adriana Zait, Ana Maria Andrei
Subject(s): Economy
Published by: Editura Universităţii »Alexandru Ioan Cuza« din Iaşi
Keywords: working from home during COVID-19 crisis; internal communication; organizational values and culture; KIBS; Romania;
Summary/Abstract: The paper reports the results of a qualitative investigation conducted with participants holding full-time positions in knowledge-intensive business services (KIBS) operating in Romania. It discusses the impact of the first year of massive adoption of the remote work imposed by the ongoing COVID-19 crisis. Focusing on remote worker’s perceptions regarding their own efficiency, creativity, ability to cooperate, coordinate with others and integrate their expertise with the working group in fulfilling their daily tasks or delivering the projects, the study analyses the role of organizational values and transparent communication in supporting individuals to face the current difficulties and keeping the work-teams united. The paper brings to the fore the importance of the organizational culture. It shows that the shared values, the transparent, honest, and informal communication help KIBS to harness the expertise of the remote workers, supporting them to collaborate and perform well during the COVID-19 crisis.

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