THE REPUTATIONAL RISK - A QUALITATIVE RESEARCH OF THE BANKING SECTOR IN ROMANIA
THE REPUTATIONAL RISK - A QUALITATIVE RESEARCH OF THE BANKING SECTOR IN ROMANIA

Author(s): Răzvan-Ionuţ Drugă
Subject(s): Politics / Political Sciences, Social Sciences, Economy
Published by: Editura Universităţii »Alexandru Ioan Cuza« din Iaşi
Keywords: reputational risk; banking institutions; content analysis;
Summary/Abstract: This paper presents the reputational risk concept, at the level of the first two banks from Romania, according to the value of their assets, in 2018. In the introduction of the paper will be made an analysis of the specialized literature regarding the reputation concept, the reputational risk concept, respectively. Will be presented the factors that influence the level of the reputational risk, as well as the measures that may diminish it. The research technique used is the content analysis. The results of the research show us that the position of the first two banking institutions can be also determined by the level of the reputational risk.

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