AGING POPULATION AND TOURISM IN CROATIA
AGING POPULATION AND TOURISM IN CROATIA

Author(s): Ivana Čandrlić-Dankoš, Anton Devčić
Subject(s): Demography and human biology, Gerontology, Tourism
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: older people population; senior tourism; travel agencies;
Summary/Abstract: According to the latest census of 2021, 22.45% of the population of the Republic of Croatia is 65 years and older. This age structure is fully in line with the trends on the global market. The question arises as to whether the trends in tourism for the elderly in the Republic of Croatia follow the global trends. The available time of the elderly population opens up significant opportunities for the tourism and vacation sector. The question is to what extent the older population segment is recognized as a segment with the potential for developing a specific marketing strategy and whether these data can extend the tourist season in the Republic of Croatia and/or offer new products intended primarily for this market segment. The first part of the paper gives a scientific overview of research in the field of tourism of the elderly population. Based on the analysis of the conducted research, a questionnaire was developed, the research was conducted, and the applicability of the research on the territory of the Republic of Croatia was checked. Finally, concluding thoughts are made on how travel agencies and hotels should deal with the elderly population as a potentially increasingly important market segment.

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